Privacy Policy

Introduction

Jexentra SARL ("we", "our", or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and safeguard your personal information when you visit our website, use our services, or interact with us.

As a company based in Luxembourg, we comply with the General Data Protection Regulation (GDPR) and all applicable data protection laws. This policy applies to all data we collect through our website, services, and business interactions.

Data Controller Information

Data We Collect

We collect various types of personal data to provide and improve our customer lifetime value optimisation services. The data we collect includes:

Personal Information

• Name, email address, and phone number
• Company name and job title
• Business address and contact details
• Communication preferences and enquiry details

Technical Information

• IP address and browser information
• Device type and operating system
• Website usage data and analytics
• Cookie data and tracking information

Business Data

• Customer transaction data (when providing services)
• Website analytics and performance metrics
• Marketing campaign data and customer insights
• Business requirements and project specifications

How We Use Your Information

We use your personal data for legitimate business purposes and only as described in this policy. How we use your data depends on the services you use and your relationship with us.

Service Provision

• Delivering customer lifetime value optimisation services
• Analysing customer data to provide insights and recommendations
• Implementing retention strategies and growth optimisation
• Providing technical support and customer service

Communication and Marketing

• Responding to enquiries and providing information about our services
• Sending service updates and important notifications
• Marketing communications (with your consent)
• Conducting market research and customer satisfaction surveys

Business Operations

• Managing contracts and billing
• Improving our services and website functionality
• Complying with legal and regulatory requirements
• Protecting against fraud and ensuring security

Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to fulfil our service agreements with you
• Legitimate Interests: For business operations, service improvement, and direct marketing to existing clients
• Consent: For marketing communications and non-essential cookies (where required)
• Legal Obligation: To comply with applicable laws and regulations

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please refer to our Cookie Policy.

Data Sharing and Third Parties

We do not sell your personal data. We may share your information with trusted third parties in the following circumstances:

• Service Providers: Analytics platforms, hosting services, and marketing tools that help us deliver our services
• Professional Advisors: Legal, accounting, and consulting services when necessary
• Legal Requirements: When required by law, regulation, or legal process
• Business Transfers: In connection with mergers, acquisitions, or asset sales (with appropriate safeguards)

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Our data retention periods vary based on the type of information and our relationship with you:

• Customer Data: For the duration of our service relationship plus 7 years for business records
• Marketing Data: Until you withdraw consent or for 3 years from last interaction
• Website Analytics: Up to 26 months as per Google Analytics default settings
• Legal Documents: As required by Luxembourg law and business regulations

Your Rights

Under GDPR and applicable data protection laws, you have the following rights regarding your personal data:

• Right of Access: Request information about the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Data Portability: Request transfer of your data in a structured format
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent for processing based on consent

To exercise any of these rights, please contact us at privacy@jexentra.pro or +352 23422166. We will respond to your request within one month.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

• Encryption of data in transit and at rest
• Access controls and authentication systems
• Regular security assessments and updates
• Staff training on data protection and security
• Incident response and breach notification procedures

International Data Transfers

When we transfer personal data outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or transfers to countries with adequacy decisions. We will inform you of any such transfers and the safeguards applied.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of significant changes by posting the updated policy on our website and updating the "Last Updated" date. For material changes, we may provide additional notice such as email notification.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us using the following information:

You also have the right to lodge a complaint with the Luxembourg National Commission for Data Protection (CNPD) if you believe we have not handled your personal data in accordance with applicable law.